Disclaimer
Photonfocus AG’s Privacy Policy for https://www.photonfocus.com
As of: September 2020
We take your privacy very seriously and process your personal data in accordance with the applicable data protection laws. For the purposes of this notice, “personal data” refers to any information that can be linked to you personally, such as your name, address, email address, IP address, and user behavior.
The following statement provides an overview of the types of personal data we process, the purposes for which we process them, and the legal bases for such processing. In addition, we inform you of your rights with respect to us as the data controller.
1. Data Controller
Data controller pursuant to Article 4(7) of the General Data Protection Regulation (GDPR):
Photonfocus AG
Bahnhofplatz 10
CH-8853 Lachen SZ
Switzerland
Phone: +41 55 451 00 00
Email: info(at)photonfocus.com
Questions regarding data protection can be directed to: datenschutz@isravision.com
2. Source of Personal Data
We process personal data that we collect when you visit our website or that you provide to us, such as when you contact us by email or through the contact form.
2.1. Guarantees When Disclosing Information Abroad
If data is processed in countries outside Switzerland or the EU, we ensure through contracts and appropriate technical and organizational measures that your personal data is processed in accordance with Swiss data protection standards.
3. Categories of Personal Data
If you visit or use our website for informational purposes only—that is, if you do not register or otherwise provide us with information—we automatically collect and store in the server log files the personal data/information that your browser transmits to our server. This data is technically necessary for us to display this website to you and to ensure its stability and security:
– your IP address,
– date, time, and duration of your visit,
– time zone difference from Greenwich Mean Time (GMT)
– Content of the request (specific page),
– Amount of data transferred in each case
– Access status/HTTP status code (file transferred/not transferred),
– Website from which the request originates,
– Your browser, operating system, and its user interface,
– Language and version of the browser software,
– Your device type.
The legal basis for processing is Art. 6(1)(f) of the GDPR.
This data is used exclusively for internal statistical purposes and is not linked by us to specific individuals. This data is not combined with other data sources. After being used for the purposes mentioned above, the data is deleted by us after 30 days.
4. Contacting us by email or through the contact form
In addition to using our website for informational purposes only, we offer various services that you can use if you are interested. To do so, you will generally need to provide additional personal data, which we use to provide the respective service and to which the aforementioned data processing principles apply.
When you contact us via email or through a contact form, you are required to provide the following personal data: title, first name, last name, company, address, ZIP code, city, industry, country, and email address. We store this personal data for the purpose of responding to your inquiry. The legal basis for this processing is Article 6(1)(b) and (f) of the GDPR.
5. Disclosure of Data
We will only disclose your data to third parties if you have expressly consented to such disclosure, if it is necessary to fulfill the tasks you have entrusted to us, or if there is a legal obligation to do so. If we process your data through processors, they are bound by contracts in accordance with Article 28 of the GDPR.
6. Cookies
6.1 General Information
When you use our website, cookies are stored on your computer. Cookies are small text files that are stored on your hard drive and are associated with the browser you are using, allowing the entity that sets the cookie (in this case, us) to receive certain information. Cookies cannot run programs or transfer viruses to your computer.
We use so-called technically necessary cookies on our website. Technically necessary cookies are cookies that are required for our website to function properly. They help make our website usable by enabling basic functions such as page navigation and access to secure areas of the website.
If you do not want information to be collected through the use of cookies, please select the appropriate settings in your browser. However, please note that you may not be able to use all of the website’s interactive features and functions if technically necessary cookies are blocked or deleted.
If you consent, technically non-essential cookies are also used in connection with the use of Google Analytics, Google AdSense, Google Maps, and Google Ads. For more information on this, please see sections 7, 8, 9, and 10.
6.2 More Information About the Cookies Used on This Website
6.3 Legal Basis
The legal basis for the use of technically necessary cookies is Art. 6(1), sentence 1, lit. f of the GDPR.
The legal basis for the use of non-technically necessary cookies, if any, is your consent pursuant to Article 6(1), first sentence, letter a of the GDPR. You may revoke this consent at any time with future effect.
6.4 Services Provided by the Third-Party Provider Google
If we use services provided by the third-party provider Google, the legal basis for the use of these services may include, in addition to your consent pursuant to Art. 6(1), first sentence, lit. a of the GDPR, a legitimate interest pursuant to Article 6(1)(f) of the GDPR may also apply. Further information on this can be found in the sections below.
Information from the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
The Terms of Use are available at: http://www.google.com/analytics/terms/de.html, the privacy overview at: https://policies.google.com/?hl=de&gl=de, and the Privacy Policy at: http://www.google.de/intl/de/policies/privacy. There you will also find further information about your rights in this regard and settings options for protecting your privacy.
7. Google Analytics
If you have given your consent, we use Google Analytics to regularly analyze and improve our website. The statistics we collect allow us to improve our offerings and make them more interesting for you as a user.
Google Analytics uses so-called “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of the website is generally transmitted to a Google server in the United States and stored there. The recipient of the collected data is Google. However, if IP anonymization is enabled on the website, your IP address will be truncated by Google beforehand within member states of the European Union or in other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and truncated there. On behalf of the website operator, Google will use this information to evaluate your use of the website and to compile reports on website activity.
The legal basis for the use of Google Analytics is your consent pursuant to Art. 6(1)(a) of the GDPR.
You may revoke your consent at any time with future effect by preventing the storage of cookies through the appropriate settings in your browser software; however, we would like to point out that in this case, you may not be able to use all functions of this website to their full extent.
You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser add-on available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de. As an alternative to the browser add-on—particularly for browsers on mobile devices—you can prevent data collection by Google Analytics by clicking here: https://tools.google.com/dlpage/gaoptout?hl=de. The opt-out cookie applies only to this browser and only to our website, and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again. To prevent data collection by Google Analytics across different devices, you must opt out on all devices.
We use Google Analytics with the “anonymizeIp()” extension. This truncates IP addresses during processing, thereby preventing any personal identification.
8. Google AdSense
We use Google AdSense, a service provided by Google Inc. for displaying advertisements. Google AdSense uses cookies as well as web beacons (invisible images that allow Google to analyze clicks on this website, traffic to the site, and similar information). Our goal is to make our website more interesting to you by displaying ads that may be of interest to you. The information collected via cookies and web beacons is transmitted to a Google server located in the United States and analyzed there. We have no influence over the data collected, nor are we aware of the full scope of data collection or the duration of storage. It is possible that Google may share this data with its contractual partners, third parties, or government authorities if required by law or if Google outsources data processing to third parties.
The legal basis for the use of Google AdSense may be, in addition to your consent pursuant to Art. 6(1)(f) GDPR, a legitimate interest pursuant to Art. 6(1)(a) GDPR.
The following options are available to prevent the installation of Google AdSense cookies: 1.) by adjusting your browser settings accordingly; in particular, disabling third-party cookies will prevent you from receiving ads from third-party providers; 2.) by disabling interest-based ads on Google via the link http://www.google.de/ads/preferences; note that this setting will be reset if you clear your cookies; 3.) by disabling interest-based ads from providers participating in the “About Ads” self-regulatory campaign via the link http://www.aboutads.info/choices; note that this setting will be reset if you clear your cookies; 4.) by permanently disabling this feature in your browser via the link http://www.google.com/settings/ads/plugin.
The Google AdSense Terms of Service can be found at: https://www.google.com/adsense/new/localized-terms?gsessionid=rp2icxjdi2VF-52BWpXvlGMJgfkVdUkl1rRisNPy-k8.
9. Google Maps
We use Google Maps. This allows us to display interactive maps directly on our website and enables you to conveniently use the map feature.
When you visit our website, Google receives information indicating that you have accessed the corresponding page of our website. In addition, the data listed in Section 3 of this Privacy Policy is transmitted. This occurs regardless of whether you are logged in to a Google user account or do not have a user account. If you are logged in to Google, your data will be directly associated with your account. If you do not wish for your data to be associated with your Google profile, you must log out before clicking the button. Google stores your data as usage profiles and uses them for advertising, market research, and/or to tailor its website to your needs. Such analysis is carried out in particular (even for users who are not logged in) to deliver personalized advertising and to inform other users of the social network about your activities on our website.
The legal basis for the use of Google Maps, provided you have previously consented, is Article 6(1)(a) of the GDPR. You have the right to object to the creation of these user profiles; to exercise this right, you must contact Google.
The terms of use for Google Maps can be found at: https://www.google.com/intl/de/help/terms_maps/.
10. Google Ads (formerly Google AdWords)
As part of our use of Google Ads, we utilize Google Ads Conversion (see Section 10.1) and Google Ads Remarketing (see Section 10.2).
10.1 Google Ads Conversion
We use Google Ads Conversion to draw attention to our attractive offers on external websites through advertisements (known as Google Ads). Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our goal is to show you ads that are relevant to your interests, make our website more engaging for you, and ensure a fair calculation of advertising costs.
These ads are delivered by Google via so-called “ad servers.” To do this, we use ad server cookies or pixels embedded in our website, which allow us to measure certain performance metrics, such as ad impressions or user clicks. These cookies typically expire after 30 days and are not intended to identify you personally. The following data is typically stored for this cookie as analytics metrics: the unique cookie ID, the number of ad impressions per placement (frequency), the last impression (relevant for post-view conversions), and opt-out information (indicating that the user no longer wishes to be targeted) are typically stored
These cookies or pixels enable Google to recognize your web browser. If a user visits specific pages on an Ads customer’s website, Google and the customer (us) can determine that the user clicked on the ad and was redirected to that page. Each Ads customer is assigned a different cookie. Cookies cannot therefore be tracked across the websites of Ads customers.
We ourselves do not collect or process any personal data in connection with the aforementioned advertising measures. We receive only statistical reports from Google. Based on these reports, we can determine which of the advertising measures used are particularly effective. We do not receive any further data from the use of these advertising tools; in particular, we cannot identify users based on this information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google’s server. We have no influence over the scope and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge: Through the integration of Ads Conversion, Google receives the information that you have accessed the relevant part of our website or clicked on one of our ads.
If you are registered with a Google service, Google may associate your visit with your Google account. Even if you are not registered with Google or are not logged in, it is possible that Google may obtain and store your IP address.
The legal basis for the use of Google Ads Conversion is your consent pursuant to Art. 6(1)(a) of the GDPR.
Furthermore, we refer you to the options listed in the third paragraph of Section 8 of this Privacy Policy to prevent Google from storing the relevant cookies on your computer:
. The Terms of Service for Google Ads can be found at: https://policies.google.com/technologies/ads?hl=de.
10.2 Google Ads Remarketing
We use the remarketing feature within the Google Ads service. The remarketing feature allows us to show users of our website ads tailored to their interests on other websites within the Google Display Network (in Google Search, on YouTube—so-called “Google Ads”—or on other websites). To do this, we analyze users’ interactions on our website—for example, which offers the user has shown interest in—so that we can display targeted ads to users on other sites even after they have visited our website. To do this, Google stores cookies on the devices of users who visit certain Google services or websites in the Google Display Network. These cookies are used to track these users’ visits. The cookies are used to uniquely identify a web browser on a specific device and not to identify an individual.
The legal basis for the use of Google Ads Remarketing is your consent pursuant to Art. 6(1)(a) of the GDPR.
Furthermore, we refer you to the options described in the third paragraph of Section 8 of this Privacy Policy to prevent Google from storing the relevant cookies on your computer.
The Terms of Service for Google Ads can be found at: https://policies.google.com/technologies/ads?hl=de.
11. Download Product Information
On our website, you have the option to download product information. To do so, you must provide your email address, your name, and your company name. By clicking the “Download” button, you consent to us contacting you in the future to send you product information, as well as for promotional purposes. After clicking the “Download” button, you will receive a confirmation email from us to verify the email address you provided. Only after you reply to this email with “YES” will your data be entered into our CRM system, and we will contact you in the future at the provided address to send you further product information, as well as for promotional purposes. If you do not reply to our confirmation email, we will delete your contact information within 30 days at the latest.
The legal basis for this processing of your personal data is Art. 6(1)(a) GDPR (consent).
You have the option to object to the processing of your personal data for advertising purposes at any time by sending a written notice to us at Bahnhofplatz 10, 8853 Lachen, Switzerland, or by email to info@photonfocus.com.
You will not incur any costs other than the standard transmission fees for exercising this right. If you object, you will no longer receive any further product information or email advertisements, nor will you be contacted for advertising purposes in any other way. However, for technical reasons, you may still receive a few more emails in the short term.
12. Routine Deletion and Blocking of Personal Data
Your personal data will be processed and stored only for as long as is necessary to fulfill the purpose for which the data was collected. Thereafter, and as soon as permitted by law (particularly with regard to the existence of statutory retention periods), we will delete your personal data in accordance with data protection regulations.
13. Data Security
We implement appropriate technical and organizational security measures to protect personal data that is generated or collected, in particular against accidental or intentional manipulation, loss, destruction, or unauthorized access. Our security measures are continuously improved and regularly reviewed in line with technological developments.
14. Social Media
In addition to our website, we are also active on various social media platforms. On our website, we provide links to our social media profiles.
Please refer to the privacy policies of the respective platform operators for information on the purpose and scope of data collection, as well as the provisions governing the processing of your personal data.
LinkedIn: https://www.linkedin.com/legal/privacy-policy
X: https://x.com/de/privacy
Xing: https://privacy.xing.com/de/datenschutzerklaerung
15. Links to Other Websites
This website may also contain links to other websites operated by companies affiliated with us and/or other third parties.
We strive to provide links only to websites that meet our high standards and share our commitment to your privacy; however, we do not monitor or control any information collected when you access a third-party link. The operators of third-party websites may handle personal data differently than we do. Accordingly, we assume no responsibility for the content or privacy practices of other websites.
16. Your Rights
With regard to our processing of your personal data, you have the following rights:
Right of Access (Art. 15 GDPR)
You generally have the right to obtain information regarding the matters specified in Art. 15 GDPR. In addition, you have the right to request a copy of your personal data in accordance with Art. 15(3) GDPR.
Right to Rectification or Erasure (Art. 16 and 17 GDPR)
You have the right to have inaccurate personal data concerning you rectified. In addition, you have the right to request the erasure of your personal data if further processing is no longer necessary, if the processing is unlawful, or if you have withdrawn your consent for such processing.
Right to restriction of processing (Article 18 of the GDPR)
If the conditions set forth in Art. 18 GDPR are met, you have the right to have the processing of your personal data restricted, i.e., to prevent further processing for the time being.
Right to Object to Processing (Art. 21 GDPR)
If the processing of your personal data is based on Article 6(1)(e) or (f) of the GDPR, you have the right to object to the processing provided that the additional conditions of Article 21 of the GDPR are met.
Right to Data Portability (Art. 20 GDPR)
Within the limits set forth in Art. 20 GDPR, you have the right to receive your personal data in a machine-readable format so that you may, if necessary, forward it to another controller or have it forwarded to another controller.
To exercise your rights, you can contact us at the following address: datenschutz@isravision.com
Exercising your rights is generally free of charge.
In addition, you have the right to file a complaint with a competent supervisory authority regarding the processing of your personal data.
17. Changes to the Privacy Policy
We are constantly developing and optimizing our services. As a result, we may add new features. If this affects the way your personal data is processed, we will inform you of this in our Privacy Policy.